Cause Marketing

Engage Your Customers to Make a Difference

Some of our most impactful partners in the fight have gotten that way through cause marketing. Not only are they high-level event and program sponsors, but they also enlist the help of their client base to expand their charitable footprint.

Our friends at Fat Brain Toys are the presenting sponsor of our annual gala, but they also ask their customers to “Round-Up for Team Jack” at checkout. This point-of-sale campaign is just one of many types of cause marketing and has yielded over $160,000 for Team Jack since 2017.